The Team

Bob O Connell: Inventor and Managing Director of Mibin™ Ltd.

In 2011 Bob set up Mibin™ Ltd to develop an idea for a compartmentalised wheelie bin conceived by his friend Myles O Shaughnessy who is a shareholder in the company. This led to the current product and patent which was developed in the Sligo Institute of Technology and the Limerick Institute of Technology. To date Mibin™ Ltd has been selected as a finalist by CIWM (Chartered Institute of Waste Management) Sustainability and Resource Awards 2016, EPRO (European Association of Plastics Recycling and Recovery Organisation) Best Recycled Plastics Design Award 2017 and MRW 2018 National Recycling Awards.

Bob has a background in mechanical engineering in Ireland, the UK and Germany before moving into sales and marketing with Weatherglaze where he held the position of promotions manager for events and expos until the closure of the company.

He then expanded into band management, event management and promotions, running festivals, concerts and clubs for 25 years and successfully organising many open air events for Limerick City such as Treaty 300, Paddy Expo, The Food Festival as well as the RTE Larks in the Park.                

Industry expert: Jim Kells

Jim has been a part of the Mibin™ project since 2009 and has provided up to date industry information and technical advice during the development process of the product. A successful business man in his own right he is widely respected throughout the industry both in Ireland and abroad.

A former school principal Jim started his first company Midland Refuse Services in 1986 and was the first to import and provide wheelie bins in Ireland. Jim sold the company to AES in 2001 and remained a director until 2003.

He started Midland Environmental Services in 1996 which is the largest provider of waste and recycling products in Ireland. Jim is the MD of MES.

In 1990 he was a founder member the IWMA(Irish Waste Management Association) which was set up to improve waste collection and recycling in the Republic of Ireland. Jim was chairman of the IWMA for over 20 years and has worked with all stakeholders on waste and recycling policy during that time.

Chief strategic advisor: Colin Meagle

Colin serves as the chief strategic advisor to MiBin™. He is a specialist in disruptive strategy and also serves as mentor and investor to a number of tech start-ups throughout Europe and the US

He is the Group CEO of the Continuum Group ( The Continuum Group consists of six companies (Continuum, APP.Laud, BXP Software, Trilabyrinth, NTES and Tribe Digital) which provide digital strategy and transformation services with complete fulfilment from everything from websites to CRM systems, apps to eLearning software, games to social intelligence services, GDPR AI and social monitoring AI.
With a number of offices in Europe and the US and over a hundred staff, clients include Disney, IDA, Volkswagen, Dixons Carphone, Marvel,, Tesco, Zed Candy, and Ladbrokes.

He is the sole recipient of Accenture’s “Excellence in Digital Leadership” award by Accenture and has been officially recognised as one of the Irish Tech 100 entrepreneurs over the last number of years.

Chief Technology Advisor : Mark Costello

Mark is the chief technology advisor to MiBin™. with over 20 years experience in the Irish and UK software industry, he is a specialist in the web and digital space and has worked on numerous corporate level mission critical level projects for clients such as Nissan Ireland, Pearsons Education UK,  Bank of Ireland, Ryanair, Tesco Mobile, Dixons Carphonewarehouse and Kingspan.